Lil Wayne will no longer "do" Mountain Dew ... the soda company announced it's DROPPING the rapper over a rap verse in which he compared the beating of Emmett Till to rough sex.
Wayne was a major spokesperson for Mountain Dew --starring in several commercials. Wayne began appearing in Dew ads in early 2012. Mountain Dew is owned by PepsiCo.
It's unclear when PepsiCo will stop running ads featuring the rapper.
Weezy came under fire back in February over a verse he dropped on the song "Karate Chop" ... in which he said, "Pop a lot of pain pills, 'bout to put rims on my skateboard wheels ... beat that p***y up like Emmett Till."
FYI -- Till was 14 back in 1955 when he was beaten beyond recognition, shot and dumped in a river ... after he was accused of flirting with a white woman in Mississippi. His open-casket funeral and murder trial were early flashpoints in the civil rights movement.
Wayne had sent a letter to Till's family -- saying he's sorry their feelings were hurt by the song ... but the family REJECTED the letter, saying the statement "falls short of an apology."
@mzthicknblessed thoughts:
Well thats a lot of money lost, do you think he cares. Lil Wayne has said many things in his songs that people do not agree with, many people do not agree with his actions. Clearly this generation does not realize the sacrafices African Americans made early on, look how rappers toss around the word NIGGA, did Mountain Dew wan t to drop him then. No not at all, Mountain Dew had no problem supporting Lil Wayne when he was referring to drugs, hoes, and BITCHES, or the fact that he was running around screwing so many women unprotected. Not judging, I am just saying. I think it is going to be a while before I fully support Pepsi/Mountain Dew. I am not saying Mountain Dew is wrong for dropping Lil Wayne, but I am saying wow it took all of that, if you were looking for an honorable citizen to represent your Company, I do not think Lil Wayne should have ever been offered the part.
I still bump Lil Wayne but have a problem with Mountain Dew.
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